Is it possible to build a specialty-focused cold-start optometry practice? Do you need to take insurance or have an optical?

Dr. Miki Lyn Zilnicki and Dr. Jessica Licausi join Evon to talk about how they built their cold-start optometry practice, Twin Forks Optometry. What’s fascinating about their practice is it’s been a pure specialty practice focused on vision therapy from day one. They’ve never had an optical and take very few insurance plans. Seven years later, the practice continues to thrive.

They walk through how they had such a clear vision for their practice, how they grew the business, and lessons they learned through the process. There’s a lot to take away whether you’re an optometrist thinking about cold-starting or already opened your doors and are thinking about what’s next.

Have questions on anything discussed or want to have topics or questions featured on the show? Send Evon an email at evon@optometrywealth.com.

Check out www.optometrywealth.com to get to know more about Evon, his financial planning firm Optometry Wealth Advisors, and how he helps ODs nationwide. From there, you can schedule a short Intro call to share what’s on your mind and learn how Evon helps ODs master their cash flow, build their net worth, and monitor the ongoing health of their finances.

Resources Mentioned in the Show:

• ROB Article: Specialized Care + Patient Financing = Thriving Despite a Pandemic
• Twin Forks Optometry & Vision Therapy
• Vision is More Than 20/20 Podcast
• The Optometry Money Podcast Ep.6: Navigating Associate Contracts, Practice Ownership, and Partnerships with Dr. Chad Fleming