Your practice has moving parts. Your financial plan should keep up.

Financial Planning for Optometrists and Practice Owners

Your practice has moving parts.
Your financial plan should keep up.

Financial Planning for Optometrists and Practice Owners

Your practice and personal finances are connected.


You are balancing your practice, your family, your taxes, your loans, and the future you want to build.

We help optometrists bring those pieces together into one clear, ongoing financial planning process.

And throughout your whole career – from preparing to cold-start a practice to planning your ideal exit.

What Do We Help Optometrists Navigate?

Almost every major money decision touches your taxes: how you pay yourself, how your practice is structured, when you buy equipment, and how much you save for retirement.

We help you look ahead during the year, not just when it is time to file.

This may include projecting the tax year and reviewing tax-smart planning ideas, coordinating with your CPA or EA, and looking at how your tax plan fits with your practice, investments, charitable giving, and long-term goals.

Optometry school debt can affect more than your monthly payment.

Your repayment path may depend on your income, practice plans, family goals, and current loan rules. We help you review your options, compare possible paths, and build a student loan plan that fits with the rest of your financial life.

Because student loan rules can change, we revisit your plan as needed.

Your practice is likely your most valuable asset, and its financial health drives almost everything on the personal side — what you can pay yourself, save, and eventually sell for. How is it performing financially? What should you do with cash flow it creates?

We bring clarity to the numbers and decisions: reviewing profitability and cash flow, equity, and the financial signals that tell you whether the practice is building wealth or just paying the bills. That’s what connects the decisions you make in the business to the life you’re building outside it.

The goal is to connect practice decisions to your personal financial plan, so you can see how the business supports the life you are building.

Cash flow is where your practice and personal life meet.

Owner pay, practice debt, student loans, the mortgage, savings, and day-to-day spending all pull from the same picture.

We help you organize what is coming in, what is going out, what you owe, and what you are trying to build toward. From there, we help you decide which debts to focus on, how much to save, and how your money can support your next step.

Your financial life may involve a CPA or EA, attorney, lender, insurance professional, practice consultant, and other key professionals.

The challenge is that they may not always be talking to each other, which can leave you trying to piece the advice together on your own.

We help coordinate with your professional team so your tax planning, legal documents, insurance coverage, lending, practice decisions, and financial plan are easier to manage together.

When there is a gap, we can also help you identify what kind of professional may need to be involved.

Some of the biggest financial decisions in an optometrist’s career happen during transitions.

That may include starting cold, buying into a practice, purchasing a practice, bringing on a partner, selling, or stepping away from ownership.

Each move can affect your taxes, debt, cash flow, owner pay, retirement timeline, and household goals. We help you model the numbers before you commit, so you can see how the decision may fit into your full financial life.

Whether you are a few years from ownership or starting to think about your exit, we help you look at the tradeoffs, timing, and planning steps that come with a major practice move.

Your investments should not be managed in a vacuum.

We build portfolios around your goals, timeline, risk comfort, taxes, and broader financial plan. That may include retirement accounts, taxable accounts, practice equity, and future income needs.

Our focus is on low-cost, diversified investing based on academic evidence, not stock-picking or guessing what the market will do next.

We also help you understand what you own and why it fits your plan.

Retirement planning is about more than picking an age.

For optometrists, it includes savings, investments, taxes, practice value, income needs, health care, and the future sale or transition of the practice.

We help you bring those pieces together so you are not relying on one single outcome. As your life and practice change, we update the plan with you.

The right insurance coverage can help protect the people and business that depend on you.

We review what you already have and look for gaps in areas like disability insurance, life insurance, liability coverage, and practice-related protection.

We do not sell insurance or earn commissions. When coverage is needed, we can coordinate with qualified insurance professionals so the recommendations fit your situation.

Estate planning is about making things easier for the people who depend on you.

We help you think through key questions, such as who would make decisions if you could not, what would happen to your practice, who would care for your children, and whether your beneficiary details are up to date. And we monitor all of it as your life changes.

When legal documents and advice are needed, we coordinate with your estate attorney. We also revisit your plan as your family, assets, and practice change.

Planning that happens all year, not once a year.

Each month, we focus on and monitor a different part of your financial life — so your finances keep pace with your practice and your life.

On-Demand Advice, Consulting, and Coaching

Investment Management

Our Pricing

Financial planning and investment management for a flat, monthly fee.

No investment fees. No Asset minimums.

Associates and Early-Stage Owners

For associates and early-stage practice owners

Starts at: $435/month

Established Practice Owners

For owners of more established practices

Starts at: $665/month

Refract Your Finances – Hourly Financial Advice

Short-term, hourly engagements to tackle specific financial planning topics.

Not quite ready for ongoing services? Do you only have specific topics you want to plan around?

Let’s do a quick refraction of your finances with our Hourly Financial Planning service. A short-term engagement for optometrists.

We help you:

✅ Get connected to our financial “health” monitoring platform, Elements

✅ Get organized and tackle the top financial issues on your mind.

✅ Come away with confidence, a sense of direction, and clear action items.

Refract Your Student Loans – Student Loan Analysis

Help you analyze and decide the best path forward for your student loans.

Let’s do a quick refraction of your student loans with our standalone Student Loan Analysis service. A short-term engagement for optometrists.

Total Cost: $550

We help you:

✅ Get organized with your cash flow and student loan information.

✅ Analyze your student loans and create an action plan based on your financial goals.

✅ Come away with confidence, a sense of direction, and clear action items.

✅ Get connected to our financial “health” monitoring platform, Elements

Ready to start planning?

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